Following on from the success of its first year which saw the Fashion Re-Told pop-up curated by Harrods surpass its target and raise over £110,000 for charity, the store returns for a second year to raise important funds for the NSPCC.
Occupying a new prime location in Marylebone donated by Howard de Walden Estates, Fashion Re-Told is to be a unique showcase where shoppers will be transported to an English summer garden. The space is decorated by an enchanting floral entrance designed by lush florist Flowerbx and scented by coveted luxury perfumery house Jo Malone.
Managing director of Harrods Michael Ward said: “With Fashion Re-Told, our ambition is to change the public’s perception of charitable shopping by offering a Harrods-level of service, product range and shopping experience.”
Running exclusively for one month, the pop-up showcases a curated edit of donated and pre-loved pieces from an array of high-end designers from Stella McCartney and Chloe to Self-Portrait. The collection features pieces sold at reduces prices across womenswear, menswear, accessories and even homeware and children’s wear. The temporary store will also play host to a number of events, talks and workshops.
“We want Fashion Re-Told customers to leave not only knowing that they have raised money for a hugely important cause, but also having bought a luxury item and experienced a truly unique shopping experience,” Ward continued.
Women’s Wear Daily reported that during a preview of the store a spokesperson for Harrods said that the Fashion Re-told pop-up will appeal to conscious shoppers concerned with the impact of fast-fashion and hopes that the event will help to change the perception around pre-owned clothing.
Peter Wanless, NSPCC chief executive said: “Following the success of last year’s Fashion Re-Told, we are really excited to be working with Harrods to launch London’s most luxurious charity pop-up for the second year in a row. They continue to show a real dedication and commitment to helping children in the capital.”
All proceeds from sales will go directly to the NSPCC, a charity that Harrods have raised £800,000 for over their longstanding partnership that is set to continue for years to come. The profits from this year’s sales will benefit the charity’s important work in London including funding ChildLine, Speak out Stay safe school sessions and NSPCC service centres.
“The funds raised by Fashion Re-Told and our ongoing partnership with Harrods will help to provide vital support for children, so they don’t have to face abuse alone,” Wanless continued.
The pop-up which also host events and workshops is to open to the public now until June 2 and is held at 51 Marylebone High Street in London.